YellowPagesintheUSA: List of American business by city and state. The yellow page is a directory of companies and services, internationally known by the yellow color of the commercial directory. Yellow Pages exist in several countries. The Yellow Pages name and concept came in 1883 . In 1886 the American Reuben H. Donnelley officially published the first Yellow Pages. On the Internet, the yellow pages became popular and several commercial guides appeared.